Exhibition Profile

In recent years, China-Arab economic and trade cooperation has been continuously deepened and developed. Located at the crossroads of the Belt and Road Initiative, the UAE is a natural partner for China to build the Belt and Road Initiative. 2024 PCE Oral Care Expo Dubai will be held at the Dubai World Trade Centre from December 17-19, 2024. The exhibition will start from the needs of buyers in the emerging markets of the "Belt and Road", break the traditional foreign trade service model, and integrate big data, the Internet, and the exhibition itself. Exhibitors cover the supply chain, brand owners, ecological resources and other new major areas of Oral Care, exhibitors more rich content, more complete categories.

The exhibition helps to establish contacts and exchanges with overseas professional buyers and Chinese brands, quality manufacturers and export companies, show the latest development trends of the Oral Care products industry, introduce mainstream new products, increase the market share of Chinese enterprises, and meet new business partners. Aims to create a collection of exhibitions, trade cooperation, new product release, learning and exchange as one of the Oral Care products industry quality service platform, to achieve the integration of the whole industry chain, access to the latest procurement information and bidding opportunities, seeking the healthy development of the industry.

Data of this exhibition

The exhibition area reached 12,000 square meters;

Attracted more than 710 enterprises to participate in the exhibition, covering 50+ sub-categories of products;

Association exhibition group sharing innovation resources;

Professional supply chain platform for personal care products;

Professional buyers and visitors are invited, and it is estimated that more than

14,000 people will visit, expected order buyers will over 4600;

At the same time, multiple professional conferences and forums will be held.

The exhibition highlights

Professional trade exhibition of Oral Care products industry;

Covering the whole industry chain of Oral Care products, subdivided categories and upstream and downstream supply of the industry;

Exhibition groups and buyers gather here, and international platforms lead the trend;

Professional promotion plan and media cooperation, organize VIP buyers in all channels;

New theme exhibition area and many professional forum activities to explore the development trend of the industry;

Concurrent Events

Opening Ceremony of PCE Yinghe Oral Care Exhibition

PCE Xinyue Award Ceremony

New Products SHOW

PCE Oral Products Industry High-Quality Development Forum


Scope of exhibits

Daily oral care products:

Toothbrush, toothpaste, dental powder, tooth whitening strip, dental floss, dentifrice, mouthwash, oral spray, chewing gum, electric toothbrush, dental punch and other electronic products, related products, etc.;

Oral beauty care products and services:

Orthodontic appliances, nano veneers, super porcelain veneers, all-ceramic masks, invisible correction, cosmetic crowns, dental brushes, orthodontic brushes, masks and other orthodontic supplies, hydrotherapy mouth care devices, oral ointments, various functional gels, oral cleansing water, oral ulcer sprays and plasters, prosthetic cleaning sheets, etc.

Related raw and auxiliary materials:

Toothpaste abrasives, active agents, thickeners, moisturizers, food coloring, flavors and other raw materials;

Product packaging and equipment:

Production equipment, packaging equipment, packaging materials and new technology of toothpaste, toothbrush and other oral cleaning and care products;

OEM/ODM and other related products

Who is going to visit

Oral care product retailers, buyers, wholesalers, distributors, agents, distributors, franchisees, traders;
National chain supermarkets, shopping malls, convenience stores;
Buyers of gifts and daily necessities;
Industry media, mass media and self-media, etc.;
Oral care product related manufacturers and brands;
Oral hospitals, dental clinics, pharmacies;
Online retailers, e-commerce, social new retail, and micro-business teams;
Government agencies and others


Media coverage

Domestic media:

WeChat official account, Tiktok, WeChat video account, Sina Weibo, Xiaohongshu, etc

Overseas media:

FaceBook, LinkedIn, Google, Instagram, YouTube, etc